
12 · Why Melleka
Aligned to results, not retainers.
In 62 days, we took a Google Ads account that was underperforming and turned it into a consistently profitable growth engine. Revenue increased 72% while spend decreased 8.1%. Shopping went from losing money to delivering 280% ROAS. Every campaign was restructured, a complete reporting infrastructure was built from scratch, and daily performance visibility was delivered to the entire team.
Our fee structure is aligned to results, not retainers. At 7% of ad spend, we earn more when you earn more. The bonus tiers ensure we are financially motivated to drive ROAS higher and CAC lower every single month.
The opportunity ahead is significant. Google is performing well and has room to scale further. Meta has clear optimization potential. Bing is an untapped channel. CTV can drive incremental branded search volume. With all channels under one team, the cross-platform synergies compound.
62 days, in numbers
Google ROAS
Revenue YoY
Spend Reduction
Shopping ROAS, rebuilt
Pick the engagement.
Google on its own, or every channel under one team.
