Full Marketing
Gameplan.
A comprehensive strategy to increase ROAS, reduce customer acquisition costs, and scale profitably across Google, Meta, Bing, and emerging channels.
62 days under Melleka management
Google ROAS (62 days)
Revenue Growth YoY
Spend Reduction
Shopping ROAS (rebuilt)
01 · Executive Summary
In 62 days we took a Google Ads account that was underperforming and turned it into a consistently profitable growth engine.
Over the past 62 days managing Vegamour's Google Ads account, Melleka Marketing has delivered measurably stronger performance than the prior period. Revenue increased 72% year over year while total ad spend decreased 8.1%, resulting in a ROAS improvement from 1.71x to 3.20x.
Shopping campaigns, which were previously operating below breakeven, have been restructured and now deliver approximately 280% ROAS. Performance Max campaigns were rebuilt with refined audience signals and search themes, and non-branded Search was consolidated to eliminate inefficiencies across fragmented campaigns.
This deck outlines the work completed, the current performance landscape across Google, Meta, Bing, and emerging channels, and a forward-looking strategy designed to drive ROAS higher while reducing customer acquisition cost across the entire paid media ecosystem.
Contents
What's inside.
The Google chapters live in the Google proposal. Everything else, Meta, Bing, CTV, Creative, the 90-day plan, lives in the full-stack engagement.
- 01Executive SummaryRead →
- 02Google Ads: Results & Forward PlanRead →
- 03Google Ads: Performance DataRead →
- 04Meta Ads: Strategy & OpportunityRead →
- 05Meta Ads: Performance DataRead →
- 06Bing Ads: Scaling OpportunityRead →
- 07Vibe TV / Connected TVRead →
- 08Content & Creative StrategyRead →
- 0990-Day RoadmapRead →
- 10Pricing & PartnershipRead →
- 11Why MellekaRead →
Why this matters
Google is performing well and has room to scale further. Meta has clear optimization potential. Bing is an untapped channel. CTV can drive incremental branded search volume. With all channels under one team, the cross-platform synergies compound.
10 · Pricing & Partnership
Two ways to engage. One philosophy: aligned to results.
Our fee structure is aligned to results, not retainers. At 7% of ad spend across all platforms, we earn more when you earn more. Bonus tiers ensure we are financially motivated to drive ROAS higher and CAC lower every month.
Month-to-month for first 6, then 3-month rolling. Net 15.
- ·Google Ads end-to-end (Search, Shopping, PMax, Demand Gen)
- ·Daily optimization and bid management
- ·Conversion tracking and reporting infrastructure
- ·62 days in, 3.20x ROAS, +72% revenue YoY
Bonus
Performance bonus tiers scale fee from 10% to 14% as ROAS targets are met.
Google & Meta + More
Month-to-month for first 6, then 3-month rolling. Net 15.
- ·All of Google, plus Meta, Bing, CTV, creative, analytics
- ·90-day roadmap across every channel
- ·Cross-platform attribution and synergy
- ·One team holding the line on every dollar spent
Bonus
Same tier ladder: 7% base scaling to 14% at Elite (2.0x+ ROAS, $160 CAC).
11 · Why Melleka
Aligned to results, not retainers.
In 62 days, we took a Google Ads account that was underperforming and turned it into a consistently profitable growth engine. Every campaign restructured. A complete reporting infrastructure built from scratch. Daily performance visibility delivered to the entire team.
Our fee structure is aligned to results, not retainers. At 7% of ad spend, we earn more when you earn more. The bonus tiers ensure we are financially motivated to drive ROAS higher and CAC lower every single month.